The “South Florida Arts” Digital Showcase
1. What do you propose to do? [20 words]
Provide South Florida (and the world) with a live streaming video network that supports South Florida arts and cultural broadcasts.
2. Is anyone doing something like this now and how is your project different? [30 words]
No other network is dedicated to hosting and supporting live and programmed South Florida channels, broadcasting cultural events, shows, and performances, sponsor and cultural organization messages and the Arts live.
3. Describe the network with which you intend to build or work. [50 words]
It is a combination of a streaming video platform and cultural organizations whose content can be accessed and is broadcasted through multiple websites, connected mobile phones and pads, new TV devices, and is interactive with social media.
4. Why will it work? [100 words]
The network will drive the development of South Florida cultural content.
The engaging content will increase the usage of social media.
The content will provide awareness of programmed and live cultural events, shows, educational series and sponsor messages.
The network will broadcast sponsor messages to engaged audiences making sponsorship messages delivered relevant.
The content may be streamed and promoted from multiple web site.
The network use an existing proprietary platform that is now functional and includes web site embeds, transcoding for mobile and connected TV devices and optional pay per view features in the platform.
5. Who is working on it? [100 words]
Telecom Innovations, Inc. a privately funded company has been providing digital technology, including live streaming, transcoding, and video platforms, since 2008. Located in South Florida, the CEO, Cy Caine, has already deployed the core platform and established personal and business relationships with many cultural councils, museums, music/movie festivals, and economic development organizations in the region.
Dr. Jerome M. Juska, a former corporate executive, and current academic at Rollins College (Crummer Graduate School of Management), specializes in digital and social media. He is the founder of a new organization, Informatics for Education, which applies principles of connectivity and shared online communication.
6. What part of the project have you already built? [100 words]
The digital infrastructure exists and delivers live streaming and 24/7 programmed linear broadcasts, today. http://tvnow.me
The next technological step is to support cultural communities with needed resources to develop and broadcast their messages, content, and video promotions. These organizations have content, messages and events schedules. Their biggest challenge is to communicate their message to interested parties. This is the GAP that our network looks to fill. With support from the Knight Organizations, and other sponsors, resources can be made available to assist, develop and distribute these broadcasted channels through social media, relevant websites and mobile devices directly to engaged audiences.
7. How would you sustain the project after the funding expires? [50 words]
Advertising from key sponsors, involving specific events and activities engaged with local communities and organizations that have messages to mix with broadcasts.
Corporate brand sponsorships include pre, post, mid roll advertising, interstitials and branded content.
Events and promoters may use pay per view and be charged for bandwidth and storage.
Requested amount from Knight News Challenge:
Total amount from Knight News Challenge = $300,000
Breakout as follows:
1) $180,000 investment for equity and options package
2) DDA and Cultural Council Channel Sponsorship 1 Year
$120,000 ($10,000 monthly) advertising and sponsorship
Expected amount of time required to complete project:
3 month roll out and advertising commitment for 1 year
Total Project Cost: $1,000,000 plus
Name: Cy Caine
Organization: Telcom Innovations, Inc.